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The Ice Organisation
The Ice Organisation, also known as MyIce.com is a UK Loyalty program, which launched in 2010. Ice promotes brands, goods and services that are more sustainable, with the aim of mitigating climate change through mass consumer purchase power. Like other loyalty schemes, customers are rewarded with Ice points which they earn when shopping with a retailer who is part of the program. Customers can spend their points at any Ice retailer for money off their purchase or get it for free. Depending on the retailer, customers can collect and spend Ice points either online, via the telephone or in-store.
Ice is run by Jude Thorne (CEO, former CEO of Airmiles), Steven Esom (Chairperson, Former Managing Director of Waitrose) and Tessa Tennant (President, Co-founder of the UK Social Investment Forum, and the Carbon Disclosure Project) and the scheme tries to make people think about the environmental impacts of their shopping baskets and rewards them for making more environmentally friendly purchases.
==Environmental credentials==
The Ice business structure includes an advisory panel of global experts in climate change and environmental issues. The panel offers advice and guidance on partner selection criteria and programme structure. Before partners are selected, their environmental credentials are researched. This is done using information from publicly available reports, provided by the partner and by certifying organisations. The company’s structure also includes the Climate Foundation, now merged with The Global Cool Foundation, which works with celebrities to mobilise mass consumer action on climate change.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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